The Wenches were asked to answer some questions about writing and the publishing industry, and today we’re replying to the first one – How do you decide on a title? Is it the editor or you or what?
Mary Jo: Titles wars, all authors know them well! Ideally, authors and editors work together to come up with titles that in just a few words will convey the genre, the essence of the story, and also have a marketing punch. Not surprisingly, this is difficult!
In my first book, my heroine was a gifted musician so my working title was the rather uninspired THE MUSICAL LADY. Later, my brother-in-law, an amateur musician, suggested LADY OF NOTE, which was better since it conveyed both music and being notable.
The book sold quickly on a partial manuscript, but coming up with a good title was another matter. My first editor always insisted that her writers come up with good titles. We would produce pages of possibilities, which she would dismiss with a few heartless chuckles. When I'd say in exasperation that she should come up with a title, she had a whole prepared speech about HOW MANY BOOKS she'd edited over the years, how could she possible do any more??? Cowed, I'd slink off and produce more lists, which were all shot down posthaste.