Christina here. I recently attended a writers'/readers' conference in Sweden called the FEELGOOD FESTIVAL. 200 readers congregated in the very picturesque town of Sigtuna (founded by Vikings in the 10th century and full of runestones so paradise for me!) to hear a day-long series of chats/discussions about various aspects of feelgood fiction. To me that term means romance, but as I listened to the authors being interviewed it quickly became clear that to Swedes it has a much broader meaning.
Romance as a genre is severely under-represented in Sweden, where the largest sections of the book stores are devoted to crime/thrillers/Scandi Noir and more literary oeuvres. The upswing in popularity of what they call feelgood books is a recent (and to readers like me a very welcome) development that seems to be growing in strength every day. And yet, when I visited the biggest book store in Stockholm afterwards, they didn’t have a dedicated section for such stories – not even a table with recommendations. Not good!