Rebranding AKA New Covers and Titles for Old Books

The Woman in the Lake - UK-Final-webNicola here. Today I’m talking about re-branding in the form of book covers and titles.  The reason: My publisher and I decided to give The Woman in the Lake a new cover and a new title for the UK e-book and I thought it might be interesting to explore why this happened. I hope this will appeal to readers who might wonder why books are sometimes rebranded, and to authors who may face the same dilemmas themselves. It’s a look behind the scenes – and a very honest one – into what happened with The Woman in the Lake.

TWITL as I call it, was published simultaneously in the UK and North America in March 2019. It’s my third “timeslip” novel, a term which in itself can cause problems for an author trying to interest an agent or publisher in a book. Some people haven’t heard of timeslip, others ask what the differences are between timeslip and time travel, some people call the books dual or multiple time stories… There can be some identity issues!

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Title Trends

Gone girlNicola here, with a quick and light-hearted look at title trends. I’m just back from the wonderful RNA Conference where one of the sessions I attended was on fashions in commercial fiction. There was some discussion about the importance of titles and the way that publishers brand a particular style of book. This led us on to the “girl” phenomena. It started with The Girl With the Dragon Tattoo, I think. Then there was Gone, Girl, the Girl on the Train and many, many other girls in various situations, places and circumstances, mostly with a hint of danger about them. Last year over 60% of one UK bookseller’s top titles had a female noun in them whether it was girl, wife, mother, sister or something else.

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